Group 113 helps growth-oriented businesses and impact-focused organizations unlock their potential. Our strategists take uncanny insights and empower world-class creatives to craft and reﬁne all sorts of brands.
The suite of auxiliary programs (after-school, summer camp, summer academy, international immersion, and enrichment programs) for the Sandy Spring Friends School in Maryland required a complete rebrand. Group 113 was asked to reimagine the brand, digital and print communications and to consult regularly with management around the direction of programming from a market perspective. When Group 113 began, the programs attracted about 150 participants; today, the summer camp alone attracts over 1,600 participants. We used inbound and outbound lead generation methods to reach interested families, and initiated ongoing email communication to steward users through registration, through the build-up to the sessions they were registered for, and then directly into a retention communication cycle for the next opportunity for engagement. We also built and integrated their websites and social media channels, ran digital and print advertising campaigns, designed materials, developed integrated promotional calendars, and set up evaluation reporting functions to help with process improvement and future planning. We also created and defined the brands and websites for the various programs (notably Summer at Sandy Spring and Young World Leaders) mapped the brands for the organization, defined style guides, and have been involved in important brand decisions since.
Group 113 has worked with the Archangel Michael Church on an array of efforts and publications including its successful fundraising campaign for its gym and its bimonthly magazine, the Trumpet. Working with office staff and volunteers, Group 113 compiles and lays out content to tell the story of the organization’s annual voyage, two months at a time.
As part of our commitment to supporting great organizations and ecosystems with pro bono support, we developed a new annual report to showcase the thriving nonprofit’s success in 2014. Group 113 developed infographics, a full set of layouts, and worked with the team to finalize the document to serve as a community-building and fundraising tool in 2015 and beyond.
As the academic hub of a thriving Greek Orthodox parish in Queens, New York, the William Spyropoulos Day School was looking for a way to better engage its families and prospective parents. The new site we launched in 2016 brought content to the fore, while presenting it in attractive, accessible, and sharable modes.
The IT services firm that had carried out New York City’s largest technology relocation had to keep its image up with its innovation. As it expanded its Managed Services Practice, the company wanted to make sure that it was as much in the spotlight as its services with a longer history (like Technology Relocation). The new website and iconography combined to direct prospects and important partners to what mattered most, while creating an inbound marketing framework for sharing relevant and meaningful content.
Group 113 stands behind 10 years of developing and shaping identities, processes, and relationships to help connect brands with their audiences. We are world-traveled creatives, savvy business veterans, Ivy League strategists, and hometown polymaths.Together, we help develop and shape brands that make an impact—from Main Street to Wall Street.
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