The suite of auxiliary programs (after-school, summer camp, summer academy, international immersion, and enrichment programs) for the Sandy Spring Friends School in Maryland required a complete rebrand. Group 113 was asked to reimagine the brand, digital and print communications and to consult regularly with management around the direction of programming from a market perspective. When Group 113 began, the programs attracted about 150 participants; today, the summer camp alone attracts over 1,600 participants. We used inbound and outbound lead generation methods to reach interested families, and initiated ongoing email communication to steward users through registration, through the build-up to the sessions they were registered for, and then directly into a retention communication cycle for the next opportunity for engagement. We also built and integrated their websites and social media channels, ran digital and print advertising campaigns, designed materials, developed integrated promotional calendars, and set up evaluation reporting functions to help with process improvement and future planning. We also created and defined the brands and websites for the various programs (notably Summer at Sandy Spring and Young World Leaders) mapped the brands for the organization, defined style guides, and have been involved in important brand decisions since.
Group 113 has worked with the Archangel Michael Church on an array of efforts and publications including its successful fundraising campaign for its gym and its bimonthly magazine, the Trumpet. Working with office staff and volunteers, Group 113 compiles and lays out content to tell the story of the organization’s annual voyage, two months at a time.
As part of our commitment to supporting great organizations and ecosystems with pro bono support, we developed a new annual report to showcase the thriving nonprofit’s success in 2014. Group 113 developed infographics, a full set of layouts, and worked with the team to finalize the document to serve as a community-building and fundraising tool in 2015 and beyond.
As the academic hub of a thriving Greek Orthodox parish in Queens, New York, the William Spyropoulos Day School was looking for a way to better engage its families and prospective parents. The new site we launched in 2016 brought content to the fore, while presenting it in attractive, accessible, and sharable modes.
The IT services firm that had carried out New York City’s largest technology relocation had to keep its image up with its innovation. As it expanded its Managed Services Practice, the company wanted to make sure that it was as much in the spotlight as its services with a longer history (like Technology Relocation). The new website and iconography combined to direct prospects and important partners to what mattered most, while creating an inbound marketing framework for sharing relevant and meaningful content.
The Resolution Project’s Review of Innovation & Social Enterprise needed a look that aligned with its existing core brand, but presented an open space for content to thrive. High searchability, strong feature sets and multi-layered tagging all played into delivering an easy to consume content structure along with a great place for strong visuals to speak. The site went live in late 2017 as the organization first public media effort.
A 79-year-old company had spun off a half dozen divisions internally and either adjusted the logo design or created new logos for each one. The firm has international reach and a pristine reputation, but it needed its brand to reflect its premier positioning in the marketplace, speak to a younger audience, and deliver a sense of style and modernity, while acknowledging its history and stability. The push and pull of progress and history led to the use of the serifed font to spell out the company’s name along with the sans serif font for the descriptive text below. Group 113® worked to bring the units (including the international segments) back under the aegis of the core brand in preparation for a new digital presence which was launched in Q3 of 2015 to very positive feedback.